About

Kinite Ledbetter is the founder of HeyBabe Beauty, a cosmetic brand born from her passion for empowering women to embrace both beauty and brains. Despite having a successful career in accounting, Kinite has always refused to be boxed into any one category. She believes you can be both intelligent and beautiful, and her mission is to encourage others to embrace this duality. Her influence—through her words, leadership, appearance, and style—has always inspired women to be their best selves. The name "Hey Babe" reflects Kinite's playful nature, as she affectionately calls everyone "babe," while also standing for "Better and Beautiful Everyday," which embodies the brand’s commitment to helping women feel confident and beautiful each day. Now, Kinite is building a legacy with her three daughters, partnering with them in the business to create something that will inspire generations of women to live confidently and embrace both their inner and outer beauty.